A survey by NCFE in 2019 found that only 27% of Indians are financially literate. This means most people lack basic knowledge about managing money effectively. The survey also showed differences across regions. The West Zone had the highest literacy rate at 37%, followed by the North-East Zone at 33%. However, the East Zone had the lowest rate, with just 20%.

“These numbers are worrying. With only 27% of adults in India understanding finances, it’s time to take this seriously. We need to stop avoiding money talks like they’re an uncomfortable topic at family gatherings. Financial literacy isn’t just a personal issue—it’s something society needs to address. So why not make money management a fun and regular topic at the dinner table?” says Pavitra Walvekar.

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