According to founder Siddhartha Sharma, Piccadily Distilleries, the company behind Indri whisky, plans to increase its production capacity by 66% to 20,000 litres (5,300 gallons) per day by 2025. This expansion aims to help them enter new markets beyond the 18 countries where they currently sell 30% of their products.

Indian whisky brands like Indri, Amrut, and Rampur (made by Radico Khaitan) compete for shelf space with popular international brands like Pernod Ricard from France and Diageo from Britain.

Unlike many Asian countries where beer is the most popular alcoholic drink, India is mainly a whisky-drinking country. Analysts and industry experts say that global recognition, growing wealth, and consumers trying new brands during the COVID-19 lockdowns have changed the whisky market in India.

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