The recent news about new tariffs on the alcohol and beverage (AlcoBev) industry in India has surprised and worried many industry leaders. India’s AlcoBev market was on track to grow to $64 billion by 2030. This growth is being driven by increasing demand in smaller cities (Tier 2 and Tier 3), people spending more money, and a shift toward premium products. Everything seemed to be going well, but the new tariffs have raised concerns about the future.

Sameer Mahandru, a well-known figure in the AlcoBev industry, shared his thoughts on these recent changes and what they could mean for the sector.

The tariffs were announced by US President Donald Trump as part of a larger plan to fix trade imbalances. These new taxes affect many countries, including India, and could have a big impact on the global alcohol and beverage market.

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